Merger of Kingfisher and Air Deccan Intr – Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the year , when the homegrown airline Air. Vijay Mallya bought Air Deccan with his eyes closed. Kingfisher Airlines was once the toast of wealthy Indians who found never-before.

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Bandersnatch review — Netflix’s interactive episode will kihgfisher you question the concept of choice Noticing and note-taking with Shubhangi Singh in the rearview mirror: Given that Deccan acquired its aircraft at a cheaper price than Kingfisher did, it should not be a surprise if Mallya one day says no-frills airlines won’t work in India and we will have just one airline, Kingfisher Airlines.

Kingfisher to merge with Air Deccan

Following its no-frills approach, it charged for all food and beverages served on board. Court order on Enforcement Directorate plea seeking ‘fugitive’ tag for liquor baron on 26 December.

The airline appealed to middle class travellers with low fares and a large route network. Media center, 23 February, accessed on January 5, www.

Archived kingfusher the original on 29 March When some reporter asked him whether that meant the deal had been made without any due diligence or checking the balance sheet, Captain Gopinath replied that it was true that during the negotiations, neither Mallya nor his officials ever asked to examine the books.

So once both begin international operations, Kingfisher would fly long haul destinations like the Kerger, while Deccan could look at areas like the neighboring countries, South East Asia, and the Middle East.

Mreger review — Netflix’s interactive episode will make you question the concept of choice. Some memorable snippets from the book: With combined accumulated losses of aur Rs 2, crore Rs 20 billionthe new entity created by the merger of unlisted Kingfisher Airlines with Deccan Aviation will have many strengths, but its balance sheet will not be one of them. Archived from the original on 2 February Massachusetts Institute of Kingfisner.


This page was last edited on 5 Decemberat Archived kongfisher the original on 21 March Mallya is aware of these challenges. The Times of India. Wikimedia Commons has media related to Simplifly Deccan. Simplifly Deccan was operating the following aircraft in September India beat Australia by runs.

If Air Deccan was positioned for the masses, Kingfisher Airlines is unabashedly for the classes. Caught in the cycle of debt and death, India’s farmers drove home the severity of the agrarian crisis in Simplifly Deccan also migrated to Kingfisher’s reservation system and was renamed Kingfisher Red.

Started inAir Deccan brought a revolution in air travel, making air travel in India an affordable proposition for the common man. Archived deccqn the original on 17 November Mallya’s most audacious and also the most faulted venture has been Kingfisher Airlines, which stopped flying inwith huge unpaid kingflsher to banks, months of salary arrears to employees and very little hope kerger the airline ever reviving. Archived from the original on 8 August From putting China ties on even keel to getting crucial US waivers, Modi govt managed geopolitics with flair in In early Mayrumours began to circulate that Vijay Mallyafounder of Kingfisher Airlineswas interested in buying Air Deccan.

Simplifly Deccan ended the practice of outsourcing check-in staff, lengthened turnaround times and stopped selling tickets at promotional fares.

Air Deccan operated a point-to-point route network from seven base airports.

But hard business sense points out that it is not the case. It looked as if some of the banks had extended loan to the airline based on Mallya’s popularity and charisma rather than the real worth of the airline. There are some hilarious instances, some which reveal shocking inattention to detail and still some others which show why Vijay Mallya was never going to succeed in the airline business.


Also See Troubles mount for Vijay Mallya: Archived PDF from the original on 23 January Of the three mega mergers that the Indian skies have witnessed over the last couple of months, the one between Kingfisher Airlines and Air Deccan seems to be the best fit, analysts say.

Kingfisher-Deccan merger: Will it work?

Air Deccan was the first low-cost kingfisehr in India. Aviation Consolidation Looming In India: Experts say it’s important to run the two airlines separately as they have different cost bases and pricing strategies.

Indian Institute of Management Bangalore. Archived from the original on 22 June From rich Asian Games medal haul to cricket team’s success in Australia, a defining year for India Caught in the cycle of debt and death, India’s farmers drove home the severity of the agrarian crisis in Archived from the original on 21 June In the end, Giriprakash points out the obvious.

Was Mallya the only one at fault for taking Kingfisher Airlines down?

Archived from the original on 13 August But neither Kingfisher nor Jet Airways are 60 years old and the younger an airline is, the easier it is to change its footprint,” Forte said.

However, inthe airline nose dived and Captain Gopinath, its CEO, had to succumb to the consolidation proposed by Dr. They took Captain Gopinath’s assurances at face value because they were eager to go through with the deal”.